project-image

Maco Trace: Stealth AirTag Bike Mount

Created by Hellomaco (Three1Design)

Rear reflector? AirTag mount? Both! Gives your missing bike a second chance with this covert device. Mount - Trace - Found

Latest Updates from Our Project:

You made it! All 1502 of you! What's next?
over 2 years ago – Sun, Oct 24, 2021 at 01:15:24 AM

Hi backers,

You made it!

4 months ago we come out with this weird idea of turning AirTag into a stealth bike tracker. We had no clue whether it will work and our market survey shows there are almost no similar offerings out there. We thought it represents an opportunity for us to come out with a well-designed product and lead the way. The scary part is what if we are wrong? What if this is not a viable product, thus no "competitor"?


We took a plunge and go ahead with the prototyping anyway. Knowing if we fail, we fail fast and learn from it.  First, we started to sound out the idea to people that are familiar with AirTag and the bike industry in general. We even reached out to folks on YouTube that create similar content for advice. Their feedback was extremely constructive and helped shape the product features in the early stage: discrete, soundproof, secure, safety.


Just when we thought we got the perfect product, our favorite people - you, the Kickstarter backers gave us even more useful ideas. The most significant one is the black reflector on black TRACE. Once we tried it out in the rendered image, we knew you are right. The black reflector looks so much better! Again we went into overdrive to update the product info and communicate with suppliers to cater to this change.

Today, we are proud to end the campaign at with 1502 backers. And yes, you made it possible! We are incredibly grateful of your support and trust to embark on this journey. THANK YOU!


Fulfillment surveys (BackerKit) in the next few weeks

For those of you who are first-timers to Kickstarter, you may be thinking "ok, what now?" Well, for the next few weeks, you don't need to do anything. Sit back and relax. In a few weeks (sometime in Nov/Dec) we'll send out a fulfillment survey to the email you registered with Kickstarter. In those surveys you will be able to do the following:

1. Tell us where you want your rewards shipped (it needs to be the same country you chose in the pledge).

2. Pick the color of TRACE you want (Black or White).

3. Choose which add-on items you want.

4. Add-on additional TRACE to your reward shipment (at Kickstarter prices).

5. Add-on other Hellomaco products to your reward shipment (at a special discount).

We send those surveys out using a service called BackerKit. When we send out the surveys, we will post another update here as a reminder.


What if I missed the campaign?

After our Kickstarter campaign has finished, we have some people who reached out that they have missed out on the pledging period. Therefore, we have created a campaign on Indiegogo InDemand to continue taking pre-order. Fret not, you are our priority and we want to be fair to you who have backed us earlier on Kickstarter. Our Indiegogo campaign will have a later delivery date and also the prices are higher than the Kickstarter prices that you have pledged.


When will stuff ship?

We expect to ship all rewards in Feb 2022. We are working to reduce the lead time and if there is any good news we will share it in future updates.


Thank you,

Loke + Jim




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We heard you. Early Production Kickoff. Final Push!
over 2 years ago – Wed, Oct 13, 2021 at 11:13:02 PM

Hi folks, 

Black on Black is ON! 

A few days ago we asked if you would like to have black reflector on black TRACE. Initially we were worried that backers may not have time to answer every little question we had, but how wrong we were... within 4 days, we received more than 200 feedback! And yes, we heard you loud and clear, black on black! This is the beauty of crowdfunding projects, we are continuously validating ideas and growing with the community that cares about quality products.

Due to the overwhelming response, we decided to close the survey early and make the change now. For the next few days, you will see some contents of the project modified to reflect that. We may not have the time to change the entire Kickstarter content but rest assured that you will get black reflectors if you choose the black TRACE. And White TRACE will still have white reflectors. Both colors will be 3M made, we are still evaluating the available black reflector series.

3M back reflector. Exact Series to be decided.
Black TRACE Rendered Image

Early Production Kickoff

With the TRACE over 1500% funded, we decided to bring forward the production tooling process. The idea is to speed up the delivery schedule by about 2-4 weeks. It requires Hellomaco's own funding but we just can't wait to see bikes rocking the TRACE on the road!


Final Push. Join us!

We are heading into the final week of the campaign. Having black and white reflectors does bring the tooling cost higher and double the reflector MOQ. We are hoping you can help us end the campaign on a high and alleviate some of the funding pressures. The "Goodies for Sharing" drive is still valid. Whoever that helped share our campaign on social media or emails will be entitled for a free reflector (color will be depending on the TRACE color you choose later in Backerkit). Big thanks for those who have already shared!

A reminder on how it works:

1. For Facebook or Twitter, click on the links below for easy one-click social media sharing.

2. To share via email, please include this short link we created: hellomaco.com/trace-your-bike

3. Screenshot the social media post or email, and send it to our email: [email protected], under the subject: Social Media sharing – Maco Trace – Backer# XXX. Fill in your backer# in the XXX for tracking purposes.

4. To prevent your email from going into the Junk folder, please email us with the email you registered with Kickstarter.


Thanks,

Loke + Jim



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White or Black Reflector? Hellomaco Rebranding, Our First Logo
over 2 years ago – Mon, Oct 11, 2021 at 02:26:04 AM

Hi Backers!

Black or White?

We have been gathering quite a few feedback on black TRACE should comes with black reflector (instead of white), while white TRACE should stay with the white reflector. Personally we think it is a great idea, and black reflector does blend in better on a black TRACE. We respect your choice and thus would like to have a vote on this:


Option#1. Black TRACE with White reflector (like what you see in the Kickstarter video)

Option#2. Black TRACE with Black reflector, rendered images as below.

You can vote by reply to the comment in this update. Please do not email/message us about it as we may miss it. We realized that many of you backed the project on black TRACE with white reflector.  So we set a few criteria before we go for Option#2 (black TRACE with black reflector):

  • Criteria#1: Vote for Option#2 must be more than Option#1 (obviously)
  • Criteria#2: At least 100 backers participate in the vote 

The vote will end on 26th Oct, 3 days after campaign ends, to give sufficient time for new backer to participate in it. 


Hellomaco and new logo

8 years since we started the journey with Kickstarter, we are excited to announce that we are rebranding the company as Hellomaco. And Maco Trace is renamed as TRACE. Why, you ask? We realized Hellomaco is more inclusive for our current and future offerings, whereas Maco was directly associated to magnetic cable organizers. Besides, we also faced some pushback from Apple as they claimed Maco is somewhat similar to MAC (still don't think it has any resemblance, but we risk running into costly lawsuit which detrimental for humble startups like us).
 

On the bright side, we finally come out with our first Logo! A minimal "M" to match our product design language. Some Easter eggs in the logo: A magnet cue that signifies our first product - magnetic cable organizer. An inverted smiley to remind us of staying resilient amidst adversity. And a hidden "3" denotes our original name Three1Design. Let us know what you think!


Thank you,

Loke + Jim



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10x Funded. Goodies for Sharing. Latest Review.
over 2 years ago – Thu, Sep 23, 2021 at 05:30:47 PM

Hey backers,

In less than 10 days since launch, we are 1000% funded! We are honored to have you carry us past this important milestone. THANK YOU!


Goodies for Sharing

We realized there are a good number of add-on orders on extra white reflectors. We figured it is probably within our budget to provide another white reflector on top of the two we are already providing, if we can get to around 2000 backers to meet the MOQ. 

To achieve that, we are calling upon the mighty power of Kickstarter community once again. If you can help us share our campaign on social media (Facebook orTwitter), we will throw in an extra white reflector free of charge!

How it works:

1. For Facebook or Twitter, click on the links below for easy one-click social media sharing. 


2. To share via email, please include this short link we created: hellomaco.com/trace-your-bike

3. Screenshot the social media post or email, and send it to our email: [email protected], under the subject: Social Media sharing – Maco Trace – Backer# XXX. Fill in your backer# in the XXX for tracking purposes.

4. To prevent your email from going into Junk folder, please email us with the email you registered with Kickstarter.



Latest Product Review

We have two amazing reviews for Maco Trace fresh off the oven!


Shane miller

We are privileged to have cycling enthusiast Shane Miller reviewing the Maco Trace prototype. The amount of hands-on field testing and dissecting the product functionality in multiple angles simply blows our minds. We couldn’t thank Shane enough for his genuine review and hope to catch up with you in person when the pandemic is over. 



Megalag / Jono

We had the opportunity to work with Jono, a prominent YouTuber on the Maco Trace review. Jono has the first-hand experience with AirtTag’s capability in retrieving his lost bike. It gave us even more confidence in developing a specialized bike mount to fight against bike theft.


Hope you like them,

Loke + Jim


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Funded!
over 2 years ago – Sun, Sep 19, 2021 at 02:58:04 AM

Dear backers,

We are funded!

We have to say this is a bit of a wildcard project for us. AirTag was just launched in May, and we weren’t sure if cyclists are aware of how good it is compared to conventional GPS trackers. But we took a plunge and trust that Kickstarter backers will like our new idea to fight against bike theft. And 3 hours after launch, we are funded! Since then we have gone from strength to strength, reach 600% funded as of update time. We are overwhelmed by your kind support to make Maco Trace a reality.

Stretch goal?

One of the things we are working on behind the scenes is the stretch goals. And what's better than involving you, the mighty Kickstarter community, in deciding the direction of the product development. We have some rough ideas such as third color for Maco Trace main body to match the seatpost, or add-on a different 3M reflector tape color (personally I like yellow!). However, don't let this limit your imagination, if you have any ideas that can make Maco Trace even better or more interesting product, let us know in the comment!

One favor

And we ask for a big favor from the community: Would you let us know what is the diameter of the seatpost/fold bar for your (or your friends') bike, ebike, scooter, aerofoil – max length in this case? So we can get a bigger sample size to decide if we need to increase the current seatpost compatibility range. It affects the overall form factor, engineering and commercial work so we don't want to take it lightly. 

Rushfaster video review

Some of you may have seen this on our campaign page, but we wanted to share it here in case you'd missed it. Ed from Rushfaster has put together a comprehensive video walk-through of the product and all the features. Frankly, we think he did a better job than us!

EU VAT on E-commerce

We received some questions from EU backers on if they have to pay additional VAT tax when they receive the items, This is a new law on E-commerce / online purchase in effect since July this year.  Rest assured that this is already covered in the shipping fee and you will not be asked for extra payment on top of what you paid in Kickstarter. 

Thank you!

There's still a long campaign ahead, we look forward to continuing to stay in touch with you as we celebrate new milestones and share more updates.

Thanks again and stay safe.

Loke + Jim